WWF Pakistan Organic Cotton Project: Sapphire Group

March 31, 2022
the Editorial Team
WWF Pakistan Organic Cotton Project: Sapphire Group
From the 7th of March 2022, we are proud to announce Neela by Sapphire (and the entire Sapphire conglomerate) has signed an agreement with WWF Pakistan to work on the Organic Cotton Project in Khyber Pakhtunkhwa and Balochistan, Pakistan.

The entire Sapphire Group's central vision is to offer responsibly manufactured textile products, making the Organic Cotton Project an ideal venture. While being a part of this significantly long agreement of 5 years, we will be working closely with WWF Pakistan to improve organic cotton production.

A picture containing text, clipartDescription automatically generated
Source: WWF PAK

With help from the WWF organisation and ourselves, we will be looking at the entire cotton industry from farming to production. Throughout these areas, we are searching for innovative solutions to enhance sustainability and nature conservation.

Source: Textile Exchange’s article on WWF Pakistan

From being one of the country's largest textile groups, we believe that supporting the project and creating less harmful cotton practices can set an example across the industry. By doing this, together, we can tackle the problems presented by regular cotton-related procedures and make the long-lasting industry great once again.

The Sapphire conglomerate holds the utmost reputation throughout the nation and internationally. By participating in the project, we aim to motivate and influence other textile companies worldwide to re-evaluate their cotton processes and make them more environmentally friendly.

Source: Neela Archives

Various aspects need to be approached and reviewed to ensure organic cotton production. Some areas of consideration can be seen below:

  • Water - Currently, a water crisis is one of the most significant global risks. The fashion industry accounts for 93 billion cubic metres of water every year (around four per cent of global freshwater withdrawal), and forecasts show it will double by 2030. We will help conserve water during the farming and development processes by implementing organic cotton production practices.
  • Chemicals - Conventional cotton farming uses enormous amounts of pesticides and insecticides that seep into the surrounding ground. Globally, cotton only covers 2.4% of the world's cultivated land. But, despite this, it is responsible for using 6% of the world's pesticides and 16% of the world's insecticides. It is a considerable amount, and it needs changing. With the Sapphire Group and WWF Pakistan, we will support the growth of healthy agriculture by using a range of natural-farming techniques.
  • Greenhouse Gas Emissions - The fashion industry produces 10% of annual global carbon emissions, which is set to increase by 50% in eight years. Undeniably, the main culprits in cotton production are the development, farming, and transporting processes. To reduce the effects presented, we will need to look at how farmers can improve soil fertility while using natural inputs and how greenhouse gases can be lowered as a whole.

The above areas are significant concerns in making organic cotton production, which we will be developing responsible manufacturing processes in partnership with WWF Pakistan to make the industry more environmentally friendly.

After reading the above, you should understand what the WWF agreement means to the Sapphire Group and the cotton industry. By being included in the Organic Cotton Project, we will make a real impact in the market and promote a more responsible manufacturing future.