Plush Collection: Soft Denim Fabric for Premium Comfort

July 28, 2022
the Editorial Team
Comfort fashion trends have presented themselves within the fashion industry. To follow this, we have created Plush, an authentic and soft denim fabric.
With the pandemic and the transition to working from home, people's wardrobes were transformed. A new wave of fashion trends emerged, among them athleisure and loungewear.

Despite the reintroduction of offices, comfort remains a staple for many. Consumers are increasingly choosing multifunctional and comfortable clothing. 

In order to satisfy these expectations, Neela's innovative team needed to create a solution.

This is why we created the Plush collection, which features soft denim optimised for comfort while maintaining an authentic appearance. Read on to learn more;

With the rise of athleisure, we understood that consumers were looking for jeans that could be worn everyday.

It was clear that consumers wanted to elevate their at-home wardrobes in this direction, so they began to demand the best jeans for lounging around the house.

Neela's innovative team recognized this trend and struggled to find jeans that felt good and looked good on the market. There wasn't anything that would hold up to real-life tests without losing shape after use or washing.

There was an apparent market gap, which led to the Plush collection.

Our newest fabric, plush, is engineered with a combination of soft cotton and supportive weave. These features have been combined to create a fabric that offers permanent softness and shape that gets softer with every wash.

Some of our fabrics in the collection include Bailey Core Blue, Atlanta Phoenix Blue and Will Moon Blue. Contact our team today to learn more. 

Athleisure has made its way back into denim as well, giving jeans a fitted, comfortable feel, so women and men alike can wear them all day long. 

Denim in the post-Covid era is very different. Although most companies have invited their employees back into offices, people's wardrobes remain comfort-centred. It is therefore necessary to produce authentic denim looks that have built-in softness.

The Plush collection was created because we wanted to develop something new within the denim industry. As a result, the Plush collection is:

  • Soft - The blend of smooth cotton and a supportive weave gives the ultimate amount of comfort that is soft to the touch.
  • Authentic - The Plush collection still remains authentic despite the dramatic increase in comfort.
  • Well-fitted - Jeans created from Plush fabric move with the body without sagging by the end of the day, so you get optimal longevity.
  • Long-lasting - While most fabrics advertised as "comfortable" do not last long, especially after being washed, Plush gets softer after every wash.
  • Highly versatile - Fitted, comfortable jeans that can be worn in a variety of different ways are very popular with both men and women.

Neela makes denim better for you and the planet. The Plush collection shows this once again by identifying the comfort trend and creating a fabric designed to meet it.

Despite moving back into the office, people still value comfort and multifunctionality from their clothing. In order to cater to these consumers, a super-soft and authentic denim fabric would be perfect for your next collection.

For more information about our denim, feel free to contact our team today.